The Client: A Legacy of “Cuisine with Soul”
The Co Chin Chin restaurant group has long been a pioneer in bringing the vibrant, colonial-era inspired flavors of Vietnam to a modern European audience. When they decided to launch ĂN ĂN Zurich, the mission was even more ambitious: to move beyond casual-modern dining into a Fine-Dining experience.
In Vietnamese, ĂN ĂN simply means “Eat, Eat”—a loving invitation used by parents to welcome their children home. This warmth, combined with the sophistication of French-inspired Indochinese cuisine, created a unique brand identity that demanded perfection in every guest touchpoint.
The Challenge: Scaling Luxury for a Fine-Dining Debut
Having been a trusted partner of the Co Chin Chin group for years, Wipeful understood their brand DNA. However, for the Zurich location, “standard” was no longer enough. The restaurant group required a product that signaled prestige, comfort, and colonial-era opulence to match their high-end wine list, artisanal coffee, and refined mezze-style sharing culture.
The challenge was to create a hand-cleansing solution that didn’t feel like a “disposable wipe,” but rather like a premium textile ritual that would complement the weight of the fine-dining experience.
The Solution: The “Grand Format” Bespoke Roll Wipe
To meet the “Cuisine Indochine” standards of ĂN ĂN, Wipeful moved away from standard sachets and developed a bespoke, premium luxury roll wet wipe.
Technical Specifications of Excellence:
- The “Towel” Experience: We produced a massive 30×30 cm wipe. This oversized format allows the guest to feel the weight and quality of a real towel, providing a level of luxury rarely seen in single-use products.
- High GSM Weight: To ensure the wipe felt substantial and soft rather than thin, we used a high GSM (Grams per Square Meter) non-woven fabric. This provides maximum moisture retention and a plush, textile-like feel against the skin.
- Visual Branding & Artistry: The outer packaging was printed in full-color, meticulously aligned with the restaurant’s sophisticated color palette.
- Side A: A minimalist masterpiece featuring only the two “breves” (diacritic marks) from the name ĂN ĂN—a subtle, high-design nod to the brand’s identity.
- Side B: Practical elegance, displaying the restaurant name and its Zurich address.
The Outcome: Consistency in Every Detail
The result was a product that perfectly mirrored the restaurant’s philosophy: Vietnamese heart meets French sophistication.
By providing a 30×30 cm, high-GSM roll wipe, ĂN ĂN Zurich successfully integrated a hygiene ritual that feels like a deliberate part of the service rather than an afterthought. Guests participating in the “Sharing is Caring” culture can indulge in bold, aromatic Vietnamese flavors and transition seamlessly back to a clean, refreshed state with a single, luxury gesture.
Key Results:
- Seamless Brand Extension: The “two breves” design became a conversation piece, reinforcing the brand’s visual identity.
- Elevated Guest Perception: The heavy weight and large size of the wipe signaled a commitment to quality that matched the Falstaff-rated menu.
- Proven Partnership: By evolving with the Co Chin Chin group from modern casual to ultra-luxury, Wipeful proved that our manufacturing capabilities can scale alongside a client’s culinary ambitions.
At ĂN ĂN, the meal is an invitation home. With Wipeful’s luxury wipes, the cleanup is an invitation to stay a little longer in the comfort of high-end hospitality.